I was so frustrated
Internet Marketing
Phwooo Haaa...I have been very frustrated over the last couple of weeks because we have been trying to help some budding entrepreneurs.
And of course they thanked me for our support... but at the end of the day the sticking point for moving forward was their available cash... and that got me frustrated.
My frustration then got me thinking... 360 has been offering a ‘Ferrari’ of a website platform including email marketing functionality, ecommerce, video etc.
But these budding entrepreneurs were looking right now for a ‘Volkswagen’ website... they were pressed for money.
So my thoughts went to... if we build businesses, how can we build their business if they think they need deep pockets just for a chance for me to show we can give them a positive return on their investment???
The answer became... last week, I pulled the team together and we brainstormed and stripped out of our ‘Ferrari’ website platform all of the functions that entrepreneurs like them don’t need until they get some momentum.
Another Phwooo Haaa... because the end result is that we have something better than a Volkswagen website... we have a high performance Entrepreneur’s Website platform at Volkswagen prices for businesses that are in their internet marketing infancy or childhood stage.
Every Entrepreneur’s Website will allow the content to be updated by you, the entrepreneur, and it also includes an integrated email marketing platform. The automation and integration of the email marketing platform with the website will allow you to automatically build your database so you can build your brand... cost effectively.
I put enormous energy into building every client’s business so I am positive that one day the entrepreneurs choosing this platform will need a ‘Ferrari’ website platform.
Why am I sure of this?
Well, I just know it... because we also bring a lot of diverse skills to the table including marketing and financial expertise to support them.
I realise that we cannot build a long term relationship with a client if it never starts and this is a thought for every business.
keep your powder dry,
Warren Cottis