The Slow Death of the Silent Salesperson
Internet Marketing
No business owner would just casually go out and hire a new salesperson without a lot of thought but that doesn't seem to be the case when they decide to have a web presence.
Consequently, very few websites do a good job of converting prospects to clients.
They don’t make it clear what visitors are supposed to do or why... so most first time visitors or even qualified prospects just look around and leave.
Now imagine if you had a salesperson burning valuable inquiries like this. Surely, you would retrain them or ask them to leave... right?
So why do so many businesses tolerate their website salesperson not engaging with visitors and not following up on leads?... actually allowing them to position the image of the business as average, lethargic and inefficient week in and week out.
It’s the ultimate betrayal.
Now imagine how your business could be performing if your website was ten times as good as your best salesperson. Indeed, a website can generate a lot more leads than any salesperson and can convert those leads to sales.
Empower your business and don’t let your website sit there like the silent salesperson with the deadpan face trying to hand out brochures.
Give your website salesperson some new clothes and a makeover and rejuvenate...
* How to grab a visitor’s attention
* How to build rapport and credibility with the visitor
* How to educate the visitor about enhancing their life with your product or services
* How to present your visitors with an urgent need to buy and finally...
* How easy it is to buy from you
keep your powder dry,
Warren Cottis