The open rate was exceptional which takes me back to what should be the foundation of all of your marketing communications... your headline.
So often overlooked it’s not funny... and don’t just think of headlines as just written because they can be verbal too.
They can be the way you introduce your business... what your sales staff say when a prospect walks into your store.
And here’s another thing... would that headline have worked if the sender of the ezine was 360 Digital Performance?
Not really... because you and I like to know what people are doing.
Business is really about people and we like to hear from people not companies... why not personalise your marketing emails?
Can you believe that I received one today where the sender was Info?
I really hope Info is short for Info Moonbeam...some celebrity’s child.