It's not just about the website....
Internet Marketing
Would You Buy One Leg of a Table?
Probably not but that is what you are doing if you think marketing on the internet is just about putting up a website. It might be a great billboard but is it really going to make you money?
The internet is growing and evolving rapidly and the days of just putting up a website and waiting for the visitors to pour in are long gone. To stay at the top of the market when your competition is increasing daily you have to improve your skills or find a trusted mentor. No different to offline marketing really. Everything has to be considered holistically.
So here are a few components to be considered in your internet marketing campaigns:
• search engine optimisation; keywords & traffic
• copywriting
• split testing
• page ranking
• google analytics
• email marketing & email blasts
• conversion to your list
• crm integration
• autoresponders
• autoresponder sequences
• list segmenting
• conversion to sales
• e-commerce & shopping cards
• moving the free line
• front ends
• back ends
• upsells
• google adwords & adsense
• affiliates & commissions
• article publishing
• teleseminars
• webinars
• blogs
• social media
• videos
• the correct flow of an ebook
• outsourcing
• membership site platforms
• online surveys
• podcasts
• rss feeds
Obviously, it can be tricky coming up with an internet marketing strategy when you don’t know what you don’t know..... and if you don’t know what you don’t know how are you going to know what to ask for?
Well, the answer is you find a mentor who:
Number One knows their stuff and
Number Two is somebody you feel you can trust.
keep your powder dry,
Warren Cottis