The Man with the Grasshopper Head
Copywriting
To test the concept of the Power of a Headline, I made a post on a popular Business Forum and used the same title as my blog post the other day... "Seven Internet Marketing Tips from the Devil".
In under 15 hours, more than 850 people had read my post.
Now, bearing in mind that the Forum that I am talking about has less than 2,500 members that is a good performance... which just goes to show that with all of your copywriting projects you should never forget the Power of a Great Headline.
So what about the man with the grasshopper head?
Well... the grasshopper mind is an ancient concept that likens the actions of a grasshopper jumping through the grasses to the mind that jumps from one idea to the next. It's unfocused and all over the place... everything that good copywriting shouldn't be.
I'd love to hear your success stories with using great headlines.
keep your powder dry,
Warren Cottis