Websites for Entrepreneurs
Sunday, September 20, 2009 - warren
We have been very frustrated over the last couple of weeks because we have been trying to help some budding entrepreneurs. They have thanked us for our support but with each one the issue always came down to their available cash.
Our frustration got us thinking... 360 has been offering a ‘Ferrari’ of a website platform including email marketing functionality, ecommerce, video etc.
But these budding entrepreneurs were looking right now for a ‘Volkswagen’ website because they were pressed for money.
So our thoughts went to... if we build businesses, how do we build their business if they perceive that we are so expensive that they will not let us show them that we can give them a positive return on investment?
The answer became... last week, we pulled the team together and we brainstormed and stripped out of our ‘Ferrari’ website platform all of the functions that potential clients like them don’t need right now.
The end result is that we have something better than a Volkswagen website... we have a high performance Entrepreneur’s Website platform at Volkswagen prices for businesses that are in their internet marketing infancy or childhood stage.
Every Entrepreneur’s Website will allow the content to be updated by the entrepreneur and it also includes an integrated email marketing platform. The automation and integration of the email marketing platform with the website allows entrepreneurs to automatically build their database so they can build their brand.
Our rationale is that we already put enormous energy into building every client’s business so we believe that one day the people taking this platform will need a ‘Ferrari’ website platform because we also bring a lot of diverse skills to the table including marketing and financial expertise to support them.
We realise that we cannot build a long term relationship with a client if it never starts.
Filed Under: Company News