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The Donald Is Stepping Up...
Marketing
Love him or not... Donald Trump is going to run for the President of the United States in 2012... that’s my bet.
If Donald Trump wasn’t already a brand name then he’s certainly cranking that up now with some master showmanship.
He’s doing the 'tease' with the American voters... will he run for President?... won’t he run for President?
He says he’ll tell all soon... but all the while he’s drumming up publicity as he builds his brand further.
Now let’s look at this from a marketing perspective...
When the voters entered the election campaign in 2008 they were tired of what they had... they wanted change... new hope.
The Barack Obama marketing team listened and skilfully converted that into a Social Media campaign which saw Barack swept into power.
Clearly, you should never underestimate the daily power of social media for your business.
Donald Trump’s marketing team know however that there are lot’s of weapons in your marketing arsenal. Each one can be used for a targeted market audience... and each one should be deployed at the right time relative to the tempo of the marketplace.
Social media is not what the voters in the USA want this time.
Why?
Because the USA is in a financial crisis and the voters desperately want one thing... they want certainty.
So when you want certainty where do you turn?
That’s right... you turn to the brands you know and trust.
You want to absolutely know that you are going to get what you think you are getting. Rock solid... no ifs, no buts!
And that’s why Donald Trump is going to go to the 2012 elections using Branding and not Social Media.
So today's 15 second empower your business thought is... listen to the marketplace, hear their needs and communicate your solution using the right marketing channel at the right time.
It is never a ‘set and forget’ process... and if you take the wrong offline marketing message to the internet, it’s still the wrong message.
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