Marketing

Well, you'll be surprised that I don't think so

I was chatting today with a university student who was a fully qualified personal trainer and he’d found that the majority of his clients just wanted him to make a diet and exercise program with exercise instructions and then to email or post it to them.

His initial thoughts were to create a website and to start doing this for more people... I have a huge fitness and health passion he said and this is something I could see working.

He then said... what advice would you give me? Please help me out as I have never run a business or started one before but I have a passion to help people be their best and hope it works

Well, here’s what I said to him...

- "I'm a good news sort of person so let me start with that slant...

The good news is that you have passion for what you want to do and you are in the optimum position in your life to do it... the bad news is that a lot of fitness people are already in the space and doing it... but the good news is... that is good... because you know that it's a strong market

Next... the good news is that you are going to have your biggest level of enquiries very soon as we all promise to be good in 2011... the bad news is that it is a seasonal business because we all have the best of intentions in Winter but... the good news is that Spring will come and we will start the cycle again

Good news... bad news... yikes, my head is spinning... is yours?

The secret to the whole thing is YOU because you are not entering the fitness business... did you realise that?

You are entering the "making people feel good business" mixed with learning how to be a motivational speaker

So with no website and a small budget (I guess) how can you get some early runs on the board?

Here's what I would do if I was you... go talk to every wedding reception, wedding planning, wedding anything place you can find and offer them a joint venture... if they offer your services of a 90 minute free consultation with the bride and groom (one hour is tacky to people getting married) then you will give them a slice of your fees for making their clients look amazing in their wedding photos...

Why do I suggest this market? Well, wedding photos are for life or at least until the next marriage... so there's some serious energy there for you to work with in that niche" -

I think it's so important to have your marketing strategy clearly defined before you embrace a website and internet marketing

As always, you are welcome to post your questions and comments below

Keep your powder dry,

Warren Cottis

PS. Are you missing out on my weekly marketing ezine?