Don't be a bore
Copywriting
There is no truer comment... “Nobody was ever bored into buying a product”
If you have...
* Decided on the positioning of your company in the minds of your target market
* Worked out what is the special tangible benefit you offer to your customer
Then please don’t embrace the kiss of death by boring your prospects into unconsciousness with your advertising
Be fun
Be different
Involve the customer
Charm the customer
Flatter the customer
Your customer wants to feel that you are talking to them
It's not about you... it's about them
So, please tell me... how do you talk to your customers?
Keep your powder dry,
Warren Cottis