101 Marketing Weapons
Marketing
The delivery of your marketing plan doesn’t have to cost the Earth.
Guerrilla marketer, Jay Conrad Levinson, says that most business owners can only tell you five to ten marketing weapons and are probably only using three.
The truth is... many of your possible marketing weapons you are already paying for and just not using adequately.
Here’s a list of 101 that you can use… in no particular order except for number one being number one.
1. Marketing plan
2. Marketing calendar
3. Niche/Positioning
4. Name of your company
5. Identity
6. Logo
7. Theme
8. Stationery
9. Business card
10. Inside signs
11. Outside signs
12. Hours of operation
13. Days of operation
14. Packaging and labels
15. Flexibility
16. Word of mouth
17. Community involvement
18. Neatness
19. Referral programme
20. Sharing with others
21. Guarantee or warranty
22. Telemarketing scripts
23. Gift certificates
24. Printed brochures
25. Electronic brochures
26. Location
27. Advertising
28. Sales training
29. Networking
30. Quality
31. Reprints and blow-ups
32. Flip charts
33. Opportunities to upgrade
34. Contests / competitions
35. Barter options
36. Club memberships
37. Partial payment plans
38. Phone manner
39. Toll free phone number
40. Environmental conscience
41. Free consultations
42. Free seminars
43. Free demonstrations or tours
44. Free samples
45. Giver vs. taker stance
46. Fusion marketing and joint ventures
47. Telephone marketing whilst the caller is on hold
48. Past success stories
49. Attire
50. Service
51. Follow-up
52. You and your employees
53. Free gifts
54. Catalogue
55. Yellow pages advertisements
56. Column in a publication
57. Article in a publication
58. Speaker at a club
59. Newsletter
60. All your audiences
61. Benefits of your offering
62. Computer
63. Selection of clients
64. Contact time with customers
65. How you say hello and goodbye
66. Public relations
67. Publicity contacts
68. Online marketing
69. Classified ads
70. Newspaper ads
71. Magazine ads
72. Radio commercials
73. TV spots
74. Infomercials
75. Movie commercials
76. Direct mail letters
77. Direct mail postcards
78. Postcard for postcard deck
79. Outdoor billboards
80. Fax-on-demand
81. Special events
82. Show displays and staff
83. Audio-visual aids
84. Posters
85. Prospect mailing lists
86. Research studies
87. Competitive advantages
88. Marketing insight
89. Speed
90. Testimonials
91. Reputation
92. Enthusiasm
93. Credibility
94. Spying on self and competitors
95. Easy to do business with
96. Brand name awareness
97. Designated marketing champion
98. Customer mailing list
99. Competitiveness
100. Satisfied customers
101. and YOU… already mentioned but so important.
keep your powder dry,
Warren Cottis